Designed UI and visual identity for an AI Agent creation platform. Collaborating with cross-functional team, defined end-to-end agent configuration, third-party integration, and analytics dashboards for performance and usage tracking.
CASE STUDY COMING SOON
Concepted and designed a new logo and developed an updated visual identity to evolve the brand in a new direction. Defined and documented design guidelines to ensure consistency across touchpoints.
CASE STUDY COMING SOON
Designed UI and visual identity for an Agent knowledge creation platform. The platform included a modular approach for creating and managing Agent knowledge, covering LLM configuration, knowledge sources, and Q&As alongside tools to test conversations.
CASE STUDY COMING SOON
Concepted and designed a new logo for DDNA Studio at Soul Machines, exploring visual identity for this Digital Person creation platform.
CASE STUDY COMING SOON
Archive feed
An evolving selection of visual snapshots from past work spanning different industries and formats.
Experience
I’m Sonia, a Portland-based product designer focused on UI, visual design, and creating clear, simple, and expressive experiences.
Most recently, I worked with cross-functional teams at Soul Machines to shape the Digital Workforce platform. I translated abstract, technical capabilities into intuitive, configurable interfaces, while evolving the brand into a more cohesive and forward-looking expression.
Prior to that, I worked at Intel, contributing to platform-agnostic experiences across a wide range of devices - from autonomous vehicles to smart homes and mobile OSs - as part of their Open Source Technology group.
Earlier in my career, I collaborated with a mix of global organizations and agencies including LBi (Digitas), Saint (RKCR/Y&R), AKQA, Reuters, Time Out, UBS, PwC and more, working across industries such as media, finance, and publishing. This breadth informs my approach today: grounded in systems thinking, but driven by clarity, usability, and a strong point of view on visual craft.
Soul Machines
2022-2025
Senior Product Designer
Portland, OR
Freelance @ Intel
2021-2022
Senior Product Designer
Portland, OR
Intel
2012-2020
Senior Designer
London, UK & Portland, OR
Freelance
2004-2012
Senior Designer
Wellington, NZ & London, UK
Clients include LBi (Digitas), Saint (RKCR/Y&R), AKQA, Intel, Time Out, Reuters, PwC, Springload and more.
PwC
1999-2003
Designer
London, UK